Created at: Trinity Brand Group
Art Direction :: Branding :: Packaging

For two years, I worked as creative lead on all packaging-related programs for Blue Moon Brewing Company at Trinity Brand Group. This included a redesign of their Seasonal Collection, designing Blue Moon’s first promotional package, and introductions of their Expressionist Collection, Vintage Ale Collection and Graffiti Collection beers.

Providing art direction and partnering with illustrators, designers and clients, we created engaging, brand-driven artwork for primary bottle labels and secondary packaging. All designs were rooted in the brand’s “Artfully Crafted” positioning that describes their unique way of brewing beer.

Blue Moon became the #1 craft beer brand in the country during my time on the brand.