Created at: Sidecar
Art Direction :: Branding :: Web Design
24 Hours of Lemons is a series of road racing events for cars worth under $500. The events usually bring out some wacky personalities and creations. As the events are gaining popularity, our website redesign was aimed to build credibility around the brand while maintaining its irreverence in the racing world.
The design was then extended to other sites within the network. From car shows to charity events, each site has its own personality with a unifying look and feel.
