Created at: Trinity Brand Group
Art Direction :: Branding :: Logo Design :: Packaging

For their national launch, Henry Weinhard’s looked for a modern evolution to their packaging while maintaining a connection to their Pacific Northwest origins.

Anchored by Mount Hood, the new packaging delivers on creating a more open and approachable design. Allowing room for larger branding and a color-coded system for differentiating their wide range of beer styles, the new design achieves greater shelf impact. The monogram seal remained from their previous package as a nod to the brand’s heritage.

Designs were extended to 6-packs, 12-packs, shippers, bottles and cans.